Blogging is an opportunity. That is why several companies are now establishing Guidelines for Corporate Blogging.
Despite the growing risk, few Asian companies have established policies that formally address employee and CEO blogging.
Since blog is one of communication means, the leader like CEO can use blog to communicate with his/her customers, stake-holders, employees, media, and even with his/her rivals!
It’s nice if Asian companies and CEOs could create specific model of this new media and communications tool.
