Indians are the most passionate, television-driven music consumers in Asia, according to the Branded, MTV and Synovate Music Matters survey - on music habits and attitudes of young urban Asians- released at the 2007 Music Matters Asia Pacific Forum in Hong Kong.

Of the Indian urban consumer respondents, the survey reveals, 67 per cent watch music videos on television almost every day, and 22 per cent watch them two to three times a week, the highest rates in Asia. Regionally, 33 per cent of consumers watch music videos almost every day and 25 per cent watch them two to three times a week.

[Source: Rediff]