ABN Goes Mobile

Asia Blog Network (ABN) has published a cooperation with PT Arunti Indonesia. The collaboration allows the ABN readers to access information through SMS. “The new feature enables our readers and bloggers to be updated with recent information wherever they are,” stated Budi Putra, the CEO of ABN. “This facility needs no registration, because of its nature as pull-SMS. The information is only sent upon direct request,” continued Janto Djojo, as the Managing Director of PT Arunti Indonesia.PT Arunti Indonesia is a company that provides mobile information services through pull-SMS system. Its center is in Singapore. But it starts its operation in Indonesia and gets ready to be ABN’s business partner.

In the first phase of the collaboration, Indonesian SMS users can access news from My Sport and My Film channels. The request is simple. User needs only to send a keyword by SMS to short-digit number: 9456. The keywords provided at present are: LigaIndonesia@ABN, LigaSpanyol@ABN, LigaItalia@ABN, FilmKorea@ABN, and FilmMandarin@ABN.

“For example, when we’re curious about anything regarding the Indonesian team in Asia Cup, we can just send the keyword LigaIndonesia@ABN to 9456,” said Budi.

In this first phase, only Telkomsel’s and Indosat’s GSM customers could use the service (Kartu Halo, Simpati, Kartu As, Matrix, Mentari, IM3). The service needs no registration or other kind of membership. User will be charged with normal SMS tariff only. No premium SMS charge!