Press Release

Asia Blogging Network Goes Mobile

Jakarta – PT Asia Blog Network (ABN), a blog-based worldwide media presenting various topics, has released a new service that transforms the company into a mobile content provider, offering its contents to the reader anywhere even without Internet access.The new feature is a cooperation of ABN and PT Arunti Indonesia, carried out since July 2007. The collaboration allows the ABN readers to access information through SMS.

“The new feature enables our readers and bloggers to be updated with recent information wherever they are,” stated Budi Putra, the CEO of ABN.

“This facility needs no registration, because of its nature as pull-SMS. The information is only sent upon direct request,” continued Janto Djojo, as the Managing Director of PT Arunti Indonesia.

PT Asia Blog Network is a blogging and Web 2.0 company centered in Indonesia. Its network consists of more than 70 blogs, spreading in various topics, including technology, business, sport, lifestyle, health, film, and music.

PT Arunti Indonesia is a company that provides mobile information services through pull-SMS system. Centered in Singapore, PT Arunti Indonesia now operates in Indonesia and gets ready to be business partner with its prominent product: Info in the Go SMS-9456.

In the first phase of the collaboration, Indonesian SMS users can access news from My Sport and My Film channels. The request is simple. User needs only to send a keyword by SMS to short-digit number: 9456. The keywords provided at present are: LigaIndonesia@ABN, LigaSpanyol@ABN, LigaItalia@ABN, FilmKorea@ABN, and FilmMandarin@ABN.

“For example, when we’re curious about anything regarding the Indonesian team in Asia Cup, we can just send the keyword LigaIndonesia@ABN to 9456,” said Budi. In almost no time, the recent news would be sent to the hand terminal.

However, in this first phase, only Telkomsel’s and Indosat’s GSM customers could use the service (Kartu Halo, Simpati, Kartu As, Matrix, Mentari, IM3). The service needs no registration or other kind of membership. User will be charged with normal SMS tariff only. No premium SMS charge!